Here are some of the ways that you can add some technique to your next project. We offer services in marketing, technology and design.

Direct and Digital Marketing

We focus our marketing approach on data driven, personalised communications that return a positive ROI. We tailor our solutions to suit all our customers from micro businesses to multi-national organisations.

We have extensive knowledge and experience in direct marketing strategy, technology and execution. We work with Print, Web, Email, SMS and some other obscure channels when the strategy calls for it. We specialise in data driven, multi-channel, integrated direct campaigns and marketing automation.

Our founder, Will Furphy pioneered the use of XMPie cross media marketing software in Australia and sits on the international board of the XMPie Users Group. Will has executed direct marketing campaigns for some of Australia’s leading Brands such as ANZ, Repco, HSV, Pearson Education and Bayer Crop Sciences.

Direct and Digital Marketing Strategy

  • Customer Acquisition strategy
  • Customer Retention strategy
  • Customer Loyalty strategy
  • eCommerce marketing strategy
  • more…

Our strategies are always tailored to your business and vertical, there’s too many examples to fit them all here but if you’d like to know just ask us how we work.

Direct and Digital Marketing Execution

  • Direct Mail ( DM )
  • Email Marketing ( eDM )
  • Cross-Media, multi channel campaigns
  • Search Engine Marketing (SEM) – PPC, Google Adwords, Linkedin, Facebook and more.
  • Social Media Strategy and web integration
  • Complete Loyalty programs including web, email, print, social and even POS integration.
  • Your next marketing project? We’d love to give you some ideas…

Web and eCommerce


We build Responsive, feature rich websites in WordPress. WordPress is the leading CMS on the web today with the most security updates and community support. It’s the right choice for you to be able to update and maintain your website with ease.

Magento eCommerce

Magento is a powerful and popular platform for eCommerce. We can customise a Magento solution to suit your online shopping requirements. Everything from a single product offer to an extensive and complex online store.

Software Design and Development

We like to solve problems. For us this often means a software solution. We build web, desktop and mobile applications to solve problems for our clients and we also like to build some for ourselves. Our software is always secure and robust and we like to focus on user experience (UX).

We’ve had a great deal of experience building integration pieces. If you need to join two other pieces of software together then we’ve got you covered. We love to work with data and we’re talented at making complex business processes much more simple.

Some of our software services include:

  • Integration Services
  • Business Process Automation
  • Marketing Automation
  • User Experience Testing
  • The next Facebook… 😉

XMPie Consulting, Execution and Integration

We know that XMPie Personal Effect is not an out of the box product. It’s not just technical know how that’s required. There’s the transformation of your business to offer these new services and capabilities to your clients. Here at technique we’ve done all this before. We know the tricks, settings, infrastructure, people and procedures to accelerate your successful adoption of XMPie Personal Effect.

We can provide advice on new and emerging technologies in the marketing industry, the most viable use of this technology and best practices. Even how to integrate these technologies with your existing solutions.

We now have MageXM our Magento and XMPie integration. MageXM allows you to use all the flexibility and industry standards in Magento for eCommerce with the power of personalisation from XMPie’s Personal Effect. Our native Magento extension allows you to configure variable products directly though the Magento Admin panel and uProduce with no need for uStore. Currently in private beta. Register your interest here.


Some of our XMPie services include

  • Infrastructure scoping, implementation and configuration
  • Staff selection and training
  • Sales education
  • Business process change management
  • Best Practices advice
  • Procedures and procedure documentation
  • Integration and XMPie API
  • XMPie extensions, plugins and supporting applications
  • MageXM our Magento and XMPie integration